What is WhatsApp Business API? What are the top Benefits of this Most Popular Messaging App?

September 10, 2021
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WhatsApp API is gaining tremendous popularity. WhatsApp is a highly popular messaging platform used worldwide, with more than 2 billion active users. The platform's reach is incredible, and it makes a prudent business decision to invest in WhatsApp Business API. Let's find out more about the technology and how it is benefiting businesses.

It is an OTT messaging platform that provides the ease of seamless customer communication and being in touch with the customers. It offers a quick, easy, and low-cost messaging mode of communication. Moreover, the app is used by billions of users worldwide. So, companies can't ignore the app's popularity and should use it to augment business growth by connecting with the users and providing them a better CX. The messaging is compatible on devices such as smartphones and desktops, and wearables too. The WhatsApp business's effectiveness, reach, and success can be gauged from the fact that over 175 million people use the platform to engage with a business every day. Moreover, companies send 100 million messages every day using the WhatsApp Business API.

The Business API is a paid service and is accessed via a CRM or an interactive UI. Businesses can connect thousands of clients to the customers on the CRM/ UI, helping them work efficiently.

Top Benefits of the WhatsApp Messaging App

Ease of Communication:

WhatsApp Business API offers excellent comfort of communication with the customers. Hence, it makes business communication quick, easy, and effortless. The two-way messaging allows easy flow of communication and provides customers with an interactive experience. A business can carry out its different marketing campaigns over the platform as customers already use it for personal use, so it's already accessible to them.

Better Customer Experience:

Getting the solution is the way forward to keeping customer convenience on priority. Now with the ease of WhatsApp business, customers can contact a company effortlessly. The customers can quickly connect with the business instead of calling up and following up with the agents over customer support and emails. The customers can chat in real-time and get instant solutions to their queries.

Quick Responses:

The WhatsApp Business API allows an organisation to respond to customers' queries with automated replies quickly. With welcome greetings and a brief introduction gives the conversation a good head start, and then with automated messages, customers get quick answers.

Improved Agent Efficiency:

With WhatsApp API, agents can handle business communication with multiple clients. With concurrent calls, agents can optimise the resources available, attend more calls and provide an enhanced customer experience. The solution helps to improve their efficiency and benefit the business.

Effective Load Management:

A business with the integrated WhatsApp Business API solution can efficiently handle the traffic load by moving the communication on WhatsApp. So, moving the redressal mechanism from the IVR to the chats on the messaging platform helps businesses manage the load efficiently. IVR Deflection facilitates quick redressal of queries and enables First Contact Resolution.. It not only reduces the average call handling time but also minimises the probability of repeat calls and callbacks. Therefore, it saves time for both the business and the callers. In addition to this, it lowers the company's operational cost with fewer agents as with WhatsApp fewer agents can attend to more customers. The automation process leads to lower service costs that accumulate in huge savings for a company.

Cost-efficiency:

The WhatsApp API business helps organisations to save. It is a cost-efficient alternative to any other mode of business communication and adds up to considerable savings in the long run. With IVR deflection, a business can provide an easy transition from IVR to the Business API. The company can deploy a real agent or make bots work to provide speedy resolutions to the customers.

International Reach:

The WhatsApp API provides businesses with a great platform to expand their customer base by making business communication quick, more straightforward, and convenient. The messaging app is used in more than 100 countries with a vast number of users. So, it is a great tool that a business can use for customer engagement and retention.

Credibility:

The WhatsApp Business API helps in building credibility and strengthens brand communication. Adding contact numbers, website links, store locations, and much more provides users with complete authentic information. Moreover, a company can make the business profile more interactive with the help of animation, images, videos, and documents.

Also, the consumers can be assured of the authenticity of the business when it's verified and choose to engage with it. The customers opting in for receiving the communication are aware of the identity of the company. So, it provides an enhanced customer experience and establishes trust among the users. So, the platform paves the way for building long-term relationships with the customers as the foundation is laid on trust and transparency.

Enhanced Security:

The exchange of information on WhatsApp Business API is secured with end-to-end- encryption. Next, with the two-factor authentication, both the user and the business can be assured of the security of the information exchanged on the platform.

WhatsApp API has tremendous potential for a business to promote growth and be competitive to get customers and broaden its reach. Business organizations should integrate the software in business communication to get the several benefits it provides.

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